12 Reasons Why Corporate Videos Fail

Corporate Video production has seen many changes over the years with rapid innovations in video production technology. Sound quality but engaging corporate video calls for investment, both in terms of money and time.  As a marketer, you feel outrageous if it fails to deliver engagement with your audience. It is not an impossible mission to produce a winning story, but often we find the audience getting bored and concentrating on their Smartphone screen.

So, where exactly the video producer is going wrong?

Here are the various reasons why a corporate video fails and what you can do to avoid or correct some of these mistakes.

Poor Story and the Script

Be unique but straightforward with your storyboard and the script. Get down to the core issue by introducing your product or service before the audience gets bored.

Copying the Concept & Script – Kills your Video

A  specific storyline, brand positioning, and narrative that may be suitable for your competitor may not be relevant for your corporate video. Refrain from copying even if it is out of a world concept.

Stay Away from  Jargon

Avoid the corporate buzzword and jargon in the script as it will not impress your audience. instead, compel them to stop watching your video.

Corporate Video without Clarity fails to Deliver

Make sure not to have too many cluttered issues; instead, have a focused storyline. Otherwise, It may confuse the audience.

A good video takes time.

Never rush your project as creativity takes time.

A Big NO to Corporate video with three-plus minute duration

For a corporate video, make it under 3 minutes to be more effective and magical. No one has time to listen to epics.

Call to Action

Use your corporate video to generate leads. Make sure to prompt people at the end of your video with the next steps.

The audience is the Target, not Clients.

Keep your client limited to the brief only and let the storyteller handles the creative and production part.

No Compromise On Production Quality

A poor quality video output reflects poorly on the brand and the company.You must engage a video production company that ensures the delivery of a high-quality, well-rendered video.

Keep a Good Budget

A quality, engaging corporate video needs a talented scriptwriter, cameraman, editors, customized animation, and they all come at a cost.

Post Production – Handle with Care

It would be good if you have a seasoned editor to do the final mix and match. He should be the master in checking audio, framing and use the correct blend of animation, special effects and sound choices. He needs to visualize the big picture beyond the script.

It is only 8 Second leverage; you have

That is a challenge to all corporate video producers. If you can not strike it to capture the audience’s attention in the first eight seconds, you deserve a clap.

Can We Help? 

There you have it, a comprehensive list of reasons why it fails. In case you are planning for your next corporate video, call us, Mr Amit Saxena (@ JKHL Vision), cell no +91 9891077782 for a no-obligation discussion.

Do you have any other questions? Please comment below.