Day: 18 February 2025

ICE to pure EVs: Will Jaguar’s ambitious rebranding business model work?

Jaguar’s recent rebranding and electrification strategy, particularly its commitment to becoming a fully electric brand by 2025/26, has sparked significant debate within the automotive community. While it’s clear that the company is attempting to stay ahead of the curve in a rapidly changing market, there are several key concerns and challenges that stakeholders, analysts, and …

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