Media & Communication

India’s Highest Court Directs Mandatory Self-Declaration Certificate ( SDC) for All Indian Advertisers

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India’s Highest Court Directs Mandatory Self-Declaration Certificate ( SDC) for All Indian Advertisers   Indian advertisers and Advertising Agencies are now subject to Self-Disciplinary Measures. India’s Highest Court now requires Advertisers to upload a Self-Declaration Certificate(SDC) before their campaigns go live. Indian Supreme Court passed an order on May 7, 2024, requiring Indian advertising agencies …

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How Google’s New A.I. Integration Opens New Challenges for Digital Marketers

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How Google’s New A.I. Integration Opens New Challenges for Digital Marketers Artificial Intelligence is changing the dynamics of internet search now. The international tech giant and a household name to internet users globally, Google has been continuously evolving in the last 25 years by providing the world with relevant and dependable information on every possible …

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12 Reasons Why Corporate Videos Fail

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12 Reasons Why Corporate Videos Fail Corporate Video production has seen many changes over the years with rapid innovations in video production technology. Sound quality but engaging corporate video calls for investment, both in terms of money and time.  As a marketer, you feel outrageous if it fails to deliver engagement with your audience. It is …

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Famous advertising personalities in India

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Famous advertising personalities in India   Marketing & Advertising in  post independence India     In independent India, the advertising & marketing industry had gone through sea changes. Leading anthropologist Mr William Mazzarella from the University of Chicago who had conducted an extensive research on Indian advertising says that advertising to diverse Indian audience is …

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