IT & Marketing

Information Technology and Marketing

Why do Google’s latest updates call for Smart SEO and Content Marketing?

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Why do Google’s latest updates call for Smart SEO and Content Marketing? SEO in the AI-Driven Era Google introduced a major update on May 24, changing how SERPs are displayed for all your search quests. Leading search engine players like Google and Bing have started showing AI-driven summaries for your search inquiries. Following the footsteps, …

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India’s Highest Court Directs Mandatory Self-Declaration Certificate ( SDC) for All Indian Advertisers

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India’s Highest Court Directs Mandatory Self-Declaration Certificate ( SDC) for All Indian Advertisers   Indian advertisers and Advertising Agencies are now subject to Self-Disciplinary Measures. India’s Highest Court now requires Advertisers to upload a Self-Declaration Certificate(SDC) before their campaigns go live. Indian Supreme Court passed an order on May 7, 2024, requiring Indian advertising agencies …

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AI-driven SaaS applications: Revolutionizing Modern Business with Intelligent Solution

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AI-driven SaaS applications: Revolutionizing Modern Business with Intelligent Solution Software as a Service, popular as SAAS, is the service provider’s state-of-the-art software delivery model. Rapidly growing globally as a separate business domain, it provides multiple advantages to the subscriber /end users. Being hosted in the cloud, it is cost-efficient, convenient to use, and has enough …

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Why does Artificial Intelligence (AI) need humans as much as We need AI?

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Why does Artificial Intelligence (AI) need humans as much as We need AI? In simple language, Artificial Intelligence (popular as AI) is all about computer science applications managing robust datasets, helping us to facilitate problem-solving in our day-to-day life, business, and industry. AI is also closely associated with deep learning and machine learning, which you …

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How Google’s New A.I. Integration Opens New Challenges for Digital Marketers

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How Google’s New A.I. Integration Opens New Challenges for Digital Marketers Artificial Intelligence is changing the dynamics of internet search now. The international tech giant and a household name to internet users globally, Google has been continuously evolving in the last 25 years by providing the world with relevant and dependable information on every possible …

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Digital Transformation- The Art of Doing Tomorrow’s Business

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Digital Transformation- The Art of Doing Tomorrow’s Business “Our New Year Resolution is to make the beginning of the Digital Transformation of our business “  … the year 2020 has come to an end with this joint resolution. It has become the hot subject for most boardroom discussions ( on Zoom cal) or in the …

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There’s No Point Doing SaaS Marketing If You’re Not Doing It Right.

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Saas Marketing Understanding SaaS  and its Eco-System In today’s digital age with the high-speed internet, perpetual paper license or CD / DVD means to download the software is a thing of the past. The information technology sector has already moved towards cloud computing and the environment. As customer/user, you are no more bound by any …

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